As event costs continue to rise, planners are rethinking where to host their meetings. In this exclusive interview, Miguel Neves, Editor-in-Chief of Skift Meetings, shares expert insights on tier-2 destinations—what they are, their advantages, and the challenges they...

Brands don’t connect. People do. Now, more than ever, brands that feel human are the ones that stand out. A humanized brand isn’t just about storytelling or slapping a “personal touch” on content. It’s about authenticity, consistency, and emotional connection. Here’s...

Ever wondered how to revolutionize the events industry? Join former UFI President & CEO, Kai Hattendorf, in this exclusive interview conducted by Jorge Quiroz from Mind Technology as he reveals what it takes to lead a global events powerhouse. Discover when his...

This interview Jorge Quiroz and Danton, a seasoned sales professional with a passion for authentic relationships, dive into his transformative "lead with love" approach. Danton explains how event organizers can overcome sales and sponsorship challenges by prioritizing...

Ever wonder if a Chief Events Officer or Chief Engagement Officer is the missing link in your leadership puzzle? In this interview, governance expert Mr. Christoph reveals why purpose-driven strategies matter now more than ever, who benefits from event-driven...

This interview with Caroline Takita Levy, CEO and founder of Amazonia Venture Studio, explores her vision of sustainability and technology. Takita, an engineer with a humanistic background, advocates for a holistic approach that prioritizes human impact, combining...

Are you ready to rethink everything you know about event planning? In this episode, I sit down with Carlos Jr. de Sebastián, a holistic event strategist who’s reshaping the industry from the inside out. From creative funding strategies and market research to venue...

The game has changed. Here’s how to stay ahead in the events industry. In this exclusive interview, Shlomi Ashkenazi, CEO of Event Magix and Booking Master, unveils how technology is transforming the events industry. From AI-driven engagement tools to the secrets of...

How can SEO transform your event's visibility and boost ROI by 20x? Discover the game-changing strategies behind organic search optimization! Learn how Simon Small, a pioneer in SEO and AI, helps event organizers and marketers tap into untapped revenue streams....

Welcome to today's episode, where we delve into the revolutionary world of Large Action Models (LAMs) and their transformative impact on medical societies and event professionals. Building upon the foundation of Large Language Models (LLMs), LAMs introduce advanced...

Chief Events Officer? Here is what I believe. Learn from recent studies what it takes to be a CEO: - What Does a Chief Events Officer Do? - Key Skills and Qualities Needed - Steps to Becoming a Chief Events Officer Let's shift our mindset from the simple to the...

En Mind Technology, hemos llevado la optimización de eventos al siguiente nivel, aplicando un análisis dopaminérgico al Gastronomic Forum Barcelona. Este video te presenta los hallazgos de nuestro estudio, centrado en mejorar el compromiso y la satisfacción de los...

How AI is Revolutionizing Medical Society Marketing AI is reshaping the future of marketing for medical societies. From automating event promotions to enhancing member engagement, AI tools offer endless possibilities. Watch our latest video to learn how AI can...

One of the best ways to know the work of a company is through the satisfaction of its customers, in this video we present Debbie Roepe, Executive Director of the International Society for the study of vulvovaginal disease (ISSVD) where she shares her experience...

In this video, you will discover who we are and how we can make a difference in your medical marketing efforts. Surely you have often wondered how to develop an effective marketing strategy focused on scientific content for medical associations; learn with us how to...