We explore a holistic framework that addresses every stage in the life cycle of an event, based on the insights shared by seasoned planner Carlos Jr. de Sebastián.
Navigating Tensions: Embracing Conflict to Foster Innovation
Growth doesn’t come without friction. In any organization striving to scale, innovate, or adapt to change, tension between opposing forces is inevitable. Whether it’s the pull between innovation and stability, rapid growth and the need for control, or short-term wins...
Creating A CEO (Chief Events Officer): A Systematic Review
Listen to the complete analysis of this article in Spotify The Chief Events Officer (CEO) is emerging as a vital player in modern organizations. This role isn't just about planning events—it's about using events as strategic tools to drive business growth, build...
Large Action Models (LAMs) for Medical Societies and Event Professionals
Listen to the Deep DAIV on Spotify analyze this topic to detail. Artificial Intelligence (AI) is rapidly transforming various industries, and the advent of Large Action Models (LAMs) marks a significant leap forward. Building upon the foundation of Large Language...
The Future of Artificial Intelligence in Medical Society Marketing
How AI Tools Are Transforming Communications and Campaign Efficiency The landscape of medical society marketing is evolving rapidly. With increasing pressure to deliver personalized communications, promote events, and engage members, the implementation of AI-powered...
Neurochemical Balance: Between Excitement and Connection.
When it comes to planning events, the focus is often on logistics, speakers, and content. But what if the real secret to an amazing event lies in something far more subtle: the brain’s chemistry? By tapping into the power of neurochemical balance—think dopamine,...
Technologies for Measuring Dopamine Activity at Large-Scale Events
DISCLAIMER The dopamine measurement systems discussed are cutting-edge technologies and may require custom setup based on each event venue’s unique needs. We are not affiliated with the companies mentioned, but remain open to collaborations and are actively exploring...
The Power of Intermittent Dopamine Release: Maintaining Engagement and Focus in Event Settings
Introduction In the world of events, it’s easy to get caught up in trying to keep attendees constantly entertained. However, research shows that too much stimulation—like back-to-back excitement—can lead to dopamine depletion, making it harder for attendees to stay...
Dopamine Management: The Key to Crafting Engaging and Memorable Experiences
In the world of event planning, keeping attendees engaged, motivated, and energized throughout a multi-day event is one of the biggest challenges. Enter the concept of dopamine management—a strategy grounded in neuroscience that can help event professionals craft...